Sustainable Beauty Is a Confusing Game – Here’s a Guide to the Terms You Need to Know
According to Ashlene Nand of Vaycay Beauty, zero-waste can be defined in a handful of ways. “Generally, what I look for as a consumer and beauty founder are products that aren’t contributing to our landfill crisis,” she told POPSUGAR. “The less waste you have to throw out, the better. Aside from cardboard, which is generally compostable and biodegradable, many zero-waste beauty products use reusable tins or glass mason jars to hold the actual product instead of plastic.”
As stated in a report from Zero Waste Week, the beauty industry alone produces over 120 billion units of packaging a year, which makes the idea of switching to a zero-waste routine sound slightly intimidating. Most people might think this would call for a complete overhaul of your beauty routine, but even the smallest changes can make a difference. “Similar to the approach of eating one vegan meal a day, if we try to switch out two or more of our core products, collectively, we can make a difference to our planet,” Nand said.
Additionally, a handful of companies have popped up in recent years with zero-waste missions and others that offer incentives for customers to recycle and drop off empty packaging.